Email guidelines
Use these guiding principles to make you emails authentic, relevant and focused.
Tone profile
CLEAR
CONCISE
FRIENDLY
Writing subject lines
Write a direct subject line to avoid confusion.
Action required: Confirm your email address
Welcome to Innovaccer-app: Here’s how to take your first step
Confirm email address on Innovaccer app to proceed further
New account: Login to Innovaccer
Writing salutations
Greet your recipients appropriately. Make use of professional salutations. Use ‘Hi’ or ‘Hello’ instead of ‘Yo’ and ‘Hey’.
Hello James,
As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.
If you didn’t make this request, please ignore the email or reach out to the support team .
Hi James,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn’t make this request, please ignore the email or reach out to support team .
Hey,
As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.
If you didn’t make this request, please ignore the email or reach out to the support team .
Yo,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn’t make this request, please ignore the email or reach out to the support team .
Email tone
Use a friendly tone.
Oh no!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn’t make this request, please ignore the email.
User account deactivated!
Hi,
Your account has been deactivated by the system administrator.
In case of any other issue, please reach out to user-assist@innovaccer.com .
Avoid acronyms
Avoid using emoticons and acronyms.
Hello James,
Sorry!
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your password to unlock it.
If you didn’t make this request, please ignore the email or reach out to the support team .
Hello James,
Sorry! :(
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your P-WORD to unlock it.
If you didn’t make this request, please ignore the email or reach out to the support team .
Avoid ALL CAPS
Don’t use ALL CAPS.
Welcome to the Innovaccer-app
Your password is expiring in 10 days
WELCOME TO THE INNOVACCER-APP
YOUR PASSWORD IS EXPIRING IN 10 DAYS
Be concise
Keep the length of the content concise.
Hi James,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn’t make this request, please ignore the email or reach out to the support team .
Your account is locked!
User name: john.doe@innovaccer.com
Hi James,
Sorry for the inconvenience but we had to lock your account as you have not signed in for the last ninety days
To unlock your account, submit a request to the system administrator
For further assistance, please get in touch with the support team .
Using punctuations
Use exclamation points sparingly.
Hola! Welcome to the Innovaccer-app
Oh no!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn’t make this request, please ignore the email.
Hola!!! Welcome to the Innovaccer-app
Oh no!!!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn’t make this request, please ignore the email.
Humor in writing
Don’t go overboard with humor.
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