Take the right actions in order to move towards your goals. Use them to make your labels predictable and consequential.

CREATE

Lets the user start something from scratch like creating an account or a group etc. Prefer ‘Create’ over ‘New’.

NEW

Lets the user create a new object like documents, files, folders etc.

CANCEL

Use it to cancel the existing action and close the current modal, dialog, or page.

DISCARD

Lets the user create a new object like documents, files, folders etc.

DONE

Use it to show the user their task is finished and can return back to the previous page or window.

OK

Indicates confirmation of an action. Here both letters remains in uppercase. Never use ‘Close’ adjacent to ‘OK’.

EXPORT

Use export when the user wants to save documents or files in a different format to another location.

DOWNLOAD

Use download when the user wants to transfer files from a remote to a local system.

EDIT

Use it to modify or change data, value, or text to the current window or page.

CHANGE

Use it to make modifications or changes to the existing window or page.

SEARCH

Use the search label to indicate an attempt to find information on a computer, database or on the internet. Prefer ‘Search’ over ‘Find’.

FIND

Use it to show the process of locating a specific file, document, or any other object on a computer or on the internet.

SELECT

Use it to select data, value or item from the table.

CHOOSE

Use it to make a more subjective decision like choosing files, groups, or templates.

IMPORT

Use import when the user wants to transfer files from one format to another usually within a new file.

UPLOAD

Use upload when the user wants to transfer files from a local to a remote system via internet.

DELETE

Lets the user eliminate or erase an existing object forever.

REMOVE

Lets the user remove files, accounts or groups from the current window or page.

APPLY

Lets the user make changes or modifications to a file or document before closing the window.

SAVE

Use it to save data or pending modifications to a file or document before closing the window.

CLOSE

Use it to close existing dialog, modal, or page. Never use ‘Close’ adjacent to ‘OK’.

DISMISS

Lets the user leave the existing page or window.

EXIT

Lets the user leave the existing application or website by closing the page or window. Prefer ‘Exit’ over ‘Quit’.

QUIT

Use it to shut the application and exit the page.

• Use verbs for initiating an action

• Use consistent words for labels throughout the product

• Use sentence case for labels and buttons even if the text is long

• Keep your microcopy short and crisp without getting vague

• Avoid punctuations for microcopy

• Avoid unnecessary words such as ‘a’, ‘an’, ‘the’ etc

• Avoid the use of Ampersand, always use the full word ‘and’

• Avoid tricky words, stick to simple recognizable words

• Avoid using branded terms for labels and buttons