Provide a solution to usersAvoid using technical jargons Put statements in positive formDon't take the humor overboardAvoid using condescending languageAvoid using the word ‘error’ in the error messageAvoid error summaries with long paragraphsAvoid sounding robotic to the user
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Be direct but never roboticBe friendly but never cockyDon't take the humor overboardDon't take the humor overboardAvoid technical jargonsSound positive
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