Email guidelines

Use these guiding principles to make you emails authentic, relevant and focused.

Tone profile



Clear

CLEAR

Concise

CONCISE

Friendly

FRIENDLY




Writing subject lines

Write a direct subject line to avoid confusion.

check_circle_roundAction required: Confirm your email address
check_circle_roundWelcome to Innovaccer-app: Here's how to take your first step
cancel_roundConfirm email address on Innovaccer app to proceed further
cancel_roundNew account: Login to Innovaccer

Writing salutations

Greet your recipients appropriately. Make use of professional salutations. Use ‘Hi’ or ‘Hello’ instead of ‘Yo’ and ‘Hey’.

check_circle_roundHello James,

As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.

If you didn't make this request, please ignore the email or reach out to the support team .
check_circle_roundHi James,

Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.

If you didn't make this request, please ignore the email or reach out to support team .
cancel_roundHey,

As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.

If you didn't make this request, please ignore the email or reach out to the support team .
cancel_roundYo,

Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.

If you didn't make this request, please ignore the email or reach out to the support team .

Email tone

Use a friendly tone.

check_circle_roundOh no!

Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.

If you didn't make this request, please ignore the email.
cancel_roundUser account deactivated!

Hi,

Your account has been deactivated by the system administrator.

In case of any other issue, please reach out to user-assist@innovaccer.com .

Avoid acronyms

Avoid using emoticons and acronyms.

check_circle_roundHello James,

Sorry!

We had to lock your account because you didn’t update your password for the last 90 days. Please reset your password to unlock it.

If you didn't make this request, please ignore the email or reach out to the support team .
cancel_roundHello James,

Sorry! :(

We had to lock your account because you didn’t update your password for the last 90 days. Please reset your P-WORD to unlock it.

If you didn't make this request, please ignore the email or reach out to the support team .

Avoid ALL CAPS

Don’t use ALL CAPS.

check_circle_roundWelcome to the Innovaccer-app
check_circle_roundYour password is expiring in 10 days
cancel_roundWELCOME TO THE INNOVACCER-APP
cancel_roundYOUR PASSWORD IS EXPIRING IN 10 DAYS

Be concise

Keep the length of the content concise.

check_circle_roundHi James,

Sorry!

We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.

If you didn't make this request, please ignore the email or reach out to the support team .
cancel_roundYour account is locked!

User name: john.doe@innovaccer.com

Hi James,

Sorry for the inconvenience but we had to lock your account as you have not signed in for the last ninety days

To unlock your account, submit a request to the system administrator

For further assistance, please get in touch with the support team .

Using punctuations

Use exclamation points sparingly.

check_circle_roundHola! Welcome to the Innovaccer-app

check_circle_roundOh no!

Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.

If you didn't make this request, please ignore the email.
cancel_roundHola!!! Welcome to the Innovaccer-app

cancel_roundOh no!!!

Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.

If you didn't make this request, please ignore the email.

Humor in writing

Don’t go overboard with humor.

check_circle_roundSwipe right to see what's new!
check_circle_roundRethink your marketing: Why you need to go local
cancel_roundSwipe right on us!
cancel_roundYour marketing sucks: Why you need to think local

Checklist to remember


  • Mention what’s attached.
  • Always check for spelling, punctuation, and grammar errors before sending it to anyone.
  • Write names properly with correct spellings.
  • Add hyperlinks in the footer in case your Call To Action is not clickable by the recipient.