Email guidelines
Use these guiding principles to make you emails authentic, relevant and focused.
Tone profile
CLEAR
CONCISE
FRIENDLY
Writing subject lines
Write a direct subject line to avoid confusion.
check_circleAction required: Confirm your email address
check_circleWelcome to Innovaccer-app: Here's how to take your first step
cancelConfirm email address on Innovaccer app to proceed further
cancelNew account: Login to Innovaccer
Writing salutations
Greet your recipients appropriately. Make use of professional salutations. Use ‘Hi’ or ‘Hello’ instead of ‘Yo’ and ‘Hey’.
check_circleHello James,
As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.
If you didn't make this request, please ignore the email or reach out to the support team .
check_circleHi James,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn't make this request, please ignore the email or reach out to support team .
cancelHey,
As requested, we have updated your email from maryjames05@innovaccer.com to james.mary@innovaccer.com. You can also go to the innovaccer-app to see the changes.
If you didn't make this request, please ignore the email or reach out to the support team .
cancelYo,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn't make this request, please ignore the email or reach out to the support team .
Email tone
Use a friendly tone.
check_circleOh no!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn't make this request, please ignore the email.
cancelUser account deactivated!
Hi,
Your account has been deactivated by the system administrator.
Hi,
Your account has been deactivated by the system administrator.
In case of any other issue, please reach out to user-assist@innovaccer.com .
Avoid acronyms
Avoid using emoticons and acronyms.
check_circleHello James,
Sorry!
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your password to unlock it.
Sorry!
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your password to unlock it.
If you didn't make this request, please ignore the email or reach out to the support team .
cancelHello James,
Sorry! :(
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your P-WORD to unlock it.
Sorry! :(
We had to lock your account because you didn’t update your password for the last 90 days. Please reset your P-WORD to unlock it.
If you didn't make this request, please ignore the email or reach out to the support team .
Avoid ALL CAPS
Don’t use ALL CAPS.
check_circleWelcome to the Innovaccer-app
check_circleYour password is expiring in 10 days
cancelWELCOME TO THE INNOVACCER-APP
cancelYOUR PASSWORD IS EXPIRING IN 10 DAYS
Be concise
Keep the length of the content concise.
check_circleHi James,
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
Sorry!
We had to lock your account because we didn’t see you for the last 90 days. Please submit a request to the system administrator to get it unlocked.
If you didn't make this request, please ignore the email or reach out to the support team .
cancelYour account is locked!
User name: john.doe@innovaccer.com
Hi James,
Sorry for the inconvenience but we had to lock your account as you have not signed in for the last ninety days
To unlock your account, submit a request to the system administrator
User name: john.doe@innovaccer.com
Hi James,
Sorry for the inconvenience but we had to lock your account as you have not signed in for the last ninety days
To unlock your account, submit a request to the system administrator
For further assistance, please get in touch with the support team .
Using punctuations
Use exclamation points sparingly.
check_circleHola! Welcome to the Innovaccer-app
check_circleOh no!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn't make this request, please ignore the email.
cancelHola!!! Welcome to the Innovaccer-app
cancelOh no!!!
Looks like your account has been deactivated by the system administrator. Please reach out to user-assist@Innovaccer.com for assistance.
If you didn't make this request, please ignore the email.
Humor in writing
Don’t go overboard with humor.
check_circleSwipe right to see what's new!
check_circleRethink your marketing: Why you need to go local
cancelSwipe right on us!
cancelYour marketing sucks: Why you need to think local
Checklist to remember
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